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$150,000.00
What it is: A do-it-all mascara that is designed to expose every lash, featuring an exclusive flat-to-fat brush that instantly volumizes, lifts, lengthens, and curls.
Size: 12.5ml / 0.42 fl.oz
More information: Get full-on lashes with this water-resistant formula that is shown* to volumize, lengthen, lift, and curl lashes. It features an exclusive flat-to-fat brush: The fat side loads and lifts lashes; the flat side defines and curls. The long-wear formula keeps lashes exposed all day.
Product Highlights:
Curling
Volumizing
Lengthening
-Use the Fat side to load and lift, wiggling at the base of your lashes to build volume.
-Use the Flat side to comb through and define, curl, and separate.
-Use the pointed tip to coat the hardest-to-reach lashes in the inner corners.
-Layer as desired.
Artistry Pro Tips:
-For max volume, make sure the Fat side of the brush is fully loaded and layer until you reach your desired effect.
-For max curl, use the Flat side of the brush to push up lashes while coating them from root to tip.
-For max length, use the pointed tip of the brush and apply vertically, focusing on your lash ends.
Rihanna’s Way: Rihanna loves to accentuate her eye shape with a fanned-out lash look; to achieve this, add extra layers to the just-outer edges of your lashes while brushing them outward.
Aqua/Water/Eau, Synthetic Beeswax, Paraffin, Palmitic Acid, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Stearic Acid, Butylene Glycol, Aminomethyl Propanediol, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba, Glyceryl Stearate, Vp/Eicosene Copolymer, Acacia Seyal Gum, Polybutene, Phenoxyethanol, Nylon-66, Hydroxyethylcellulose, Triethoxycaprylylsilane, Sodium Laureth-12 Sulfate, Caprylyl Glycol, C11-15 Pareth-7, Potassium Sorbate, Tetrasodium Edta, Disodium Phosphate, Polysorbate 60, Silica, Bht, Sodium Phosphate, Iron Oxides (Ci 77499), Titanium Dioxide (Ci 77891).
What it is: A gravity-defying mascara that delivers instant volume, multidimensional length, and weightless lift in a single stroke.
Size: 9.5ml/0.32 fl.oz
More information: This gel-hybrid formula glides on evenly and effortlessly, with pitch-black micro-fine crème pigments that transform for luxurious volume and exaggerated effect. The powerful contoured brush sculpts lashes and loads them with texture to extend and curl.
Product Highlights:
Volumizing
Lengthening
Community Favorite
What it is: Make every day feel like a fairytale with essence Lash Princess False Lash Effect Mascara. This game-changing mascara creates an irresistible false lash effect with length, curl, and dramatic volume, perfect for making a statement.
Size: 12ml
More information: Featuring the iconic conical-shaped fiber brush, lashes can achieve the perfect volume every time. Whether you’re heading out for a night on the town or just want to add some drama to your day, Lash Princess has got you covered.
Vegan
Cruelty free
What it is: A travel-size volumizing and lifting mascara with a unique hourglass-shaped brush head to give you big, bold-as-e.l.f. lashes.
Size: 0.14 oz / 4ml
More information: Take on the world with #BigMoodEnergy and dramatic AF lashes in just one swipe. This volumizing and lifting mascara gives you a bold look that lasts. The brush head’s hourglass shape, with loads of intertwined bristles, separates and defines lashes. Big Mood gives you a smooth, effortless application every time. Load up your lashes with Black, Pitch Black, Bold Blue, or Deep Green to create a look that’s legit eye-popping.
Product Highlights:
Vegan
Cruelty Free
What it is: A whipped, creamy mascara with bold volume that delivers intense black pigments to your lashes.
More information: This buildable-volume mascara features a full-bodied brush designed with ribbed bristles that capture and coat each lash for an instant, intense effect, smoothly wrapping blackened pigments from root to tip for rich color and bold dimension. A Lash Moisture Complex allows for a creamy formula that lifts and builds without clumping, and your lashes are left feeling soft and lifted, never heavy or stiff.
Product Highlights:
Cruelty free
What it is: Same long-wearing, volumizing formula you love with a limited-edition twist because everything looks good in red. The innovative wand is designed and coated for pump-free use so you’re ready to whoa with your Coca Cola mascara.
More Information: This long wearing mascara makes a big statement giving you large and in charge lashes that won’t flake out.
Product Highlight:
What it is: A BIG volume mascara for your boldest lashes yet. Get a false lash effect with up to 12x more volume* and up to 24 hours of wear.
Size: 10ml / 0.33 fl oz
More information: Say goodbye to fake lashes and eyelash extensions with our big volume mascara. The longwear formula is smudge-proof, clump-free and doesn’t flake, delivering high intensity, ultra-black pigments with each swipe.
Product Highlights:
Cruelty Free
What it is: A mascara that builds perfectly defined lash-by-lash volume.
Formulation Type: Volumizing, Lengthening
Benefits: Long-wearing
More information: This transfer-proof mascara is composed of 90-percent natural-origin ingredients and infused with cornflower extract to delivers up to 24 hours of wear and strengthens lashes with each coat. It is made for different types of eyelashes and the brush creates extreme volume and definition for a standout eye makeup look.
Product Highlights:
Long Wearing
Lengthening
Volumizing
What it is: A fetish-worthy mascara that dramatically lifts, lengthens and seamlessly builds for lethally luxe lashes that defy gravity.
Size: 5ml/ .16 fl. oz
More information: Take your lash artistry to lethal lengths with a runway-vetted secret weapon. Like lash extensions in a tube, this endlessly versatile Mascara builds, defines and elongates each lash, delivering major lift and layering without clumps. The conditioning peptide- and panthenol-infused formula strengthens and defends against damage and fallout while imparting luxurious softness. A proprietary staggered brush features long and short bristles that reach every lash, combing and coating from root to tip for a fanned-out, eye-opening effect. It’s an eye-conic essential for customising limitless looks, from feathery flirtation to fetish-worthy extremes.
Product Highlights:
Cruelty free
What it is: A mascara that gives lashes instant and long-lasting volume and length plus a 24-hour vertical lift effect with its exclusive brush.
More information: Its innovative brush is designed with a flat side for loading and coating the lashes, and a bristle side for combing mascara through the lashes. The diamond-shaped bristles grip each individual lash from root to tip and follow the geometry of your eye to create an eye-opening effect. Smudge-resistant and humidity-proof, this mascara contains natural waxes to add volume and length to your lashes. Kerestore creates a super-strong conditioning effect on your individual hair fibers for a thicker look and feel. A lash-lifting polymer derived from the larch tree is a natural film former that lifts and holds your lashes.
Product Highlights:
Cruelty Free
Volumizing
Long Lasting
What it is: A waterproof and lifting mascara that provides 24-hour unleashed curl and out-of-bounds voluptuous volume.
More information: Waterproof and lifting, this mascara boosts lashes with 24-hour unleashed curl and out-of-bounds voluptuous volume. Like a bustier for lashes, it’s been developed specifically for straight and downward-facing lashes to lift them up with a slick, patent-leather black finish that stays the night and lasts all day. The lightweight gel formula prevents lashes from drooping so they stand and command attention. Stay up for anything, be up for everything.
Product Highlights:
Paraben Free
What it is: The Morphe Make It Big Volumizing Mascara is longwearing and makes a big statement giving you large and in charge lashes that won’t flake out.
Size: 7.5g / 0.26 oz
More information: The features includes:
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Product Highlights:
Cruelty Free
What it is: A carbon black mascara that adds dense volume, extends length, and creates curl while conditioning for softness and flexibility.
More information: The gigantic molded brush stores the optimal amount of mascara in three reservoirs that allow for the maximum amount of mascara with each stroke while keeping lashes from clumping together. The tip of the brush allows for precision in accentuating lower lashes and small hairs at the corners of eyes. The final result: extreme dimension that won’t smudge, clump, or flake.
Product Highlights:
Lengthening
Volumizing
Paraben Free
Curling
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Makeup Lover –
Best mascara. This mascara gives me length and volume. No need to wear fake lashes.