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$150,000.00
What it is: A do-it-all mascara that is designed to expose every lash, featuring an exclusive flat-to-fat brush that instantly volumizes, lifts, lengthens, and curls.
Size: 12.5ml / 0.42 fl.oz
More information: Get full-on lashes with this water-resistant formula that is shown* to volumize, lengthen, lift, and curl lashes. It features an exclusive flat-to-fat brush: The fat side loads and lifts lashes; the flat side defines and curls. The long-wear formula keeps lashes exposed all day.
Product Highlights:
Curling
Volumizing
Lengthening
-Use the Fat side to load and lift, wiggling at the base of your lashes to build volume.
-Use the Flat side to comb through and define, curl, and separate.
-Use the pointed tip to coat the hardest-to-reach lashes in the inner corners.
-Layer as desired.
Artistry Pro Tips:
-For max volume, make sure the Fat side of the brush is fully loaded and layer until you reach your desired effect.
-For max curl, use the Flat side of the brush to push up lashes while coating them from root to tip.
-For max length, use the pointed tip of the brush and apply vertically, focusing on your lash ends.
Rihanna’s Way: Rihanna loves to accentuate her eye shape with a fanned-out lash look; to achieve this, add extra layers to the just-outer edges of your lashes while brushing them outward.
Aqua/Water/Eau, Synthetic Beeswax, Paraffin, Palmitic Acid, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Stearic Acid, Butylene Glycol, Aminomethyl Propanediol, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba, Glyceryl Stearate, Vp/Eicosene Copolymer, Acacia Seyal Gum, Polybutene, Phenoxyethanol, Nylon-66, Hydroxyethylcellulose, Triethoxycaprylylsilane, Sodium Laureth-12 Sulfate, Caprylyl Glycol, C11-15 Pareth-7, Potassium Sorbate, Tetrasodium Edta, Disodium Phosphate, Polysorbate 60, Silica, Bht, Sodium Phosphate, Iron Oxides (Ci 77499), Titanium Dioxide (Ci 77891).
What it is: A whipped, creamy mascara with bold volume that delivers intense black pigments to your lashes.
More information: This buildable-volume mascara features a full-bodied brush designed with ribbed bristles that capture and coat each lash for an instant, intense effect, smoothly wrapping blackened pigments from root to tip for rich color and bold dimension. A Lash Moisture Complex allows for a creamy formula that lifts and builds without clumping, and your lashes are left feeling soft and lifted, never heavy or stiff.
Product Highlights:
Cruelty free
What it is: A fetish-worthy mascara that dramatically lifts, lengthens and seamlessly builds for lethally luxe lashes that defy gravity.
Size: 5ml/ .16 fl. oz
More information: Take your lash artistry to lethal lengths with a runway-vetted secret weapon. Like lash extensions in a tube, this endlessly versatile Mascara builds, defines and elongates each lash, delivering major lift and layering without clumps. The conditioning peptide- and panthenol-infused formula strengthens and defends against damage and fallout while imparting luxurious softness. A proprietary staggered brush features long and short bristles that reach every lash, combing and coating from root to tip for a fanned-out, eye-opening effect. It’s an eye-conic essential for customising limitless looks, from feathery flirtation to fetish-worthy extremes.
Product Highlights:
Cruelty free
What it is: An all-in-one mascara created for every lash type with a unique eye-hugging brush to lift, lengthen, curl, and volumize for lush, long lashes.
More information: This weightless, easy-to-build formula combined with its curvy, multi-length brush was specifically made to give every lash type (fine/sparse, full/thick, straight, curly) more lift, length, curl, and volume.
Product Highlights:
Curling
Volumizing
What it is: Essence Lash Princess False Lash Effect Mascara Waterproof ensures lashes never have to worry about smudging or flaking while providing a false lash effect!
Size: 12 ml / 0.40 fl.oz
More information: The special conic shaped fiber brush provides lashes with length and dramatic volume as well as a false-lash effect. Apply one coat for instant defined volume, or 2-3 coats for an extra voluminous, bold look. Make sure to wipe the excess product off the wand to avoid clumping.
Product Highlights:
Vegan
Cruelty free
What it is: This game-changing mascara is clinically tested to give your lashes super volume, super length and super elastic stretch in just one coat.
More information: Developed with plastic surgeons, this mascara is skin care for your eyelashes. Powerful eyelash-lifting polymers, volumizing collagen, strengthening biotin, proteins and peptides combined with super-black pigment and the Lash-Changing Power Brush work together to coat every eyelash from base to tips—lifting lashes while separating them to create a fuller lash line.
Vitamin C
Volumizing
Cruelty Free
What it is: A travel-size volumizing and lifting mascara with a unique hourglass-shaped brush head to give you big, bold-as-e.l.f. lashes.
Size: 0.14 oz / 4ml
More information: Take on the world with #BigMoodEnergy and dramatic AF lashes in just one swipe. This volumizing and lifting mascara gives you a bold look that lasts. The brush head’s hourglass shape, with loads of intertwined bristles, separates and defines lashes. Big Mood gives you a smooth, effortless application every time. Load up your lashes with Black, Pitch Black, Bold Blue, or Deep Green to create a look that’s legit eye-popping.
Product Highlights:
Vegan
Cruelty Free
What it is: A waterproof and lifting mascara that provides 24-hour unleashed curl and out-of-bounds voluptuous volume.
More information: Waterproof and lifting, this mascara boosts lashes with 24-hour unleashed curl and out-of-bounds voluptuous volume. Like a bustier for lashes, it’s been developed specifically for straight and downward-facing lashes to lift them up with a slick, patent-leather black finish that stays the night and lasts all day. The lightweight gel formula prevents lashes from drooping so they stand and command attention. Stay up for anything, be up for everything.
Product Highlights:
Paraben Free
What it is: A creamy, long-wear, crease-proof liquid concealer with light-as-air, medium-to-full coverage that brightens under-eyes and conceals blemishes and redness.
Coverage: Full
Finish: Matte
Formulation: Liquid
Skin Type: Normal, Dry, Combination, and Oily
More information: This is the full-coverage cure to living life to the fullest. This sweat-resistant formula comes in a groundbreaking range of 50 easy-to-shop, soft-matte shades, each designed to pair with your Pro Filt’r foundation (sold separately) shade. Start with your Pro Filt’r foundation shade and adjust from there.
Product Highlights
What it is: A couture mascara with an oversized brush and fragrance-free paraben-free formula for intense color and extreme volume with up to all-day wear.
Size: 0.3 fl.oz / 9ml
More information: This volumizing mascara adds pigmented color, 200% more volume with up to 24-hour smudge-proof wear. The massive brush and formula coat each lash to deliver varying levels of volume from one to five strokes. Outfitted in sleek packaging, Lash Clash is an ultimate luxury must-have.
Product Highlights:
Lengthening
LongnWearing
Volumizing
What it is: A superfine, weightless, Loose Setting Powder in eight sheer shades to perfect and extend makeup wear for a filtered, photo-ready finish on lock.
More Information: This silky loose powder works all day to reduce shine and blur the look of pores,` fine lines and imperfections for a hyper-smooth filter that won’t flash back. Eight versatile shades melt into your unique skin tone, letting you set, perfect and brighten without caking or settling.
This product is an Allure Best of Beauty Winner.
Product Highlights
What it is:A mega-volume vegan mascara for super-thick, full, and badass lashes from root to tip.
Size: 10 ml / 0.34 fl oz
More information: The conditioning formula gives buildable volume and leaves lashes soft and healthier-looking. Sustainable, non-coal-derived blackest of black pigments are safe for the eye area. The brush’s unique crisscross bristles catch and coat every lash to thicken from root to tip.
Product Highlights:
Vegan
Cruelty Free
Volumizing
Fragrance Free
Without silicones
What it is: Same long-wearing, volumizing formula you love with a limited-edition twist because everything looks good in red. The innovative wand is designed and coated for pump-free use so you’re ready to whoa with your Coca Cola mascara.
More Information: This long wearing mascara makes a big statement giving you large and in charge lashes that won’t flake out.
Product Highlight:
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Makeup Lover –
Best mascara. This mascara gives me length and volume. No need to wear fake lashes.