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$150,000.00
What it is: A do-it-all mascara that is designed to expose every lash, featuring an exclusive flat-to-fat brush that instantly volumizes, lifts, lengthens, and curls.
Size: 12.5ml / 0.42 fl.oz
More information: Get full-on lashes with this water-resistant formula that is shown* to volumize, lengthen, lift, and curl lashes. It features an exclusive flat-to-fat brush: The fat side loads and lifts lashes; the flat side defines and curls. The long-wear formula keeps lashes exposed all day.
Product Highlights:
Curling
Volumizing
Lengthening
-Use the Fat side to load and lift, wiggling at the base of your lashes to build volume.
-Use the Flat side to comb through and define, curl, and separate.
-Use the pointed tip to coat the hardest-to-reach lashes in the inner corners.
-Layer as desired.
Artistry Pro Tips:
-For max volume, make sure the Fat side of the brush is fully loaded and layer until you reach your desired effect.
-For max curl, use the Flat side of the brush to push up lashes while coating them from root to tip.
-For max length, use the pointed tip of the brush and apply vertically, focusing on your lash ends.
Rihanna’s Way: Rihanna loves to accentuate her eye shape with a fanned-out lash look; to achieve this, add extra layers to the just-outer edges of your lashes while brushing them outward.
Aqua/Water/Eau, Synthetic Beeswax, Paraffin, Palmitic Acid, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Stearic Acid, Butylene Glycol, Aminomethyl Propanediol, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba, Glyceryl Stearate, Vp/Eicosene Copolymer, Acacia Seyal Gum, Polybutene, Phenoxyethanol, Nylon-66, Hydroxyethylcellulose, Triethoxycaprylylsilane, Sodium Laureth-12 Sulfate, Caprylyl Glycol, C11-15 Pareth-7, Potassium Sorbate, Tetrasodium Edta, Disodium Phosphate, Polysorbate 60, Silica, Bht, Sodium Phosphate, Iron Oxides (Ci 77499), Titanium Dioxide (Ci 77891).
What it is: This game-changing mascara is clinically tested to give your lashes super volume, super length and super elastic stretch in just one coat.
More information: Developed with plastic surgeons, this mascara is skin care for your eyelashes. Powerful eyelash-lifting polymers, volumizing collagen, strengthening biotin, proteins and peptides combined with super-black pigment and the Lash-Changing Power Brush work together to coat every eyelash from base to tips—lifting lashes while separating them to create a fuller lash line.
Vitamin C
Volumizing
Cruelty Free
What it is: A waterproof and lifting mascara that provides 24-hour unleashed curl and out-of-bounds voluptuous volume.
More information: Waterproof and lifting, this mascara boosts lashes with 24-hour unleashed curl and out-of-bounds voluptuous volume. Like a bustier for lashes, it’s been developed specifically for straight and downward-facing lashes to lift them up with a slick, patent-leather black finish that stays the night and lasts all day. The lightweight gel formula prevents lashes from drooping so they stand and command attention. Stay up for anything, be up for everything.
Product Highlights:
Paraben Free
What it is: An intense lash that’s all volume, no weight? Oh, yeah.
Size: 8.5 g / 0.3 oz
More information: With Benefit’s BADgal BANG! volumizing mascara, every swipe lays on 360 fullness that lasts 36 hours* without smudging. So if you wanna be a little bad, we’re good with that.
Product Highlights:
Volumizing
Long Lasting
What it is: A gravity-defying mascara that delivers instant volume, multidimensional length, and weightless lift in a single stroke.
Size: 9.5ml/0.32 fl.oz
More information: This gel-hybrid formula glides on evenly and effortlessly, with pitch-black micro-fine crème pigments that transform for luxurious volume and exaggerated effect. The powerful contoured brush sculpts lashes and loads them with texture to extend and curl.
Product Highlights:
Volumizing
Lengthening
Community Favorite
What it is: A limited-edition duo of cream blush shades that instantly melt into skin featuring two brand-new, set-exclusive shades, Peony Droppa and Mali’booze.
More information: This duo of wearable blush shades is easy to use and impossible to overdo. These shades are designed to enhance every complexion and are sheer, buildable, and melt into skin. The sweat- and water-resistant formula loves to be layered and won’t leave you feeling sticky or greasy.
Product Highlights:
What it is: A carbon black mascara that adds dense volume, extends length, and creates curl while conditioning for softness and flexibility.
More information: The gigantic molded brush stores the optimal amount of mascara in three reservoirs that allow for the maximum amount of mascara with each stroke while keeping lashes from clumping together. The tip of the brush allows for precision in accentuating lower lashes and small hairs at the corners of eyes. The final result: extreme dimension that won’t smudge, clump, or flake.
Product Highlights:
Lengthening
Volumizing
Paraben Free
Curling
What it is: A creamy, long-wear, crease-proof liquid concealer with light-as-air, medium-to-full coverage that brightens under-eyes and conceals blemishes and redness.
Coverage: Full
Finish: Matte
Formulation: Liquid
Skin Type: Normal, Dry, Combination, and Oily
More information: This is the full-coverage cure to living life to the fullest. This sweat-resistant formula comes in a groundbreaking range of 50 easy-to-shop, soft-matte shades, each designed to pair with your Pro Filt’r foundation (sold separately) shade. Start with your Pro Filt’r foundation shade and adjust from there.
Product Highlights
What it is: Same long-wearing, volumizing formula you love with a limited-edition twist because everything looks good in red. The innovative wand is designed and coated for pump-free use so you’re ready to whoa with your Coca Cola mascara.
More Information: This long wearing mascara makes a big statement giving you large and in charge lashes that won’t flake out.
Product Highlight:
What it is: A mascara that builds perfectly defined lash-by-lash volume.
Formulation Type: Volumizing, Lengthening
Benefits: Long-wearing
More information: This transfer-proof mascara is composed of 90-percent natural-origin ingredients and infused with cornflower extract to delivers up to 24 hours of wear and strengthens lashes with each coat. It is made for different types of eyelashes and the brush creates extreme volume and definition for a standout eye makeup look.
Product Highlights:
Long Wearing
Lengthening
Volumizing
What it is: Black primer and fiber mascara system for extreme volume & length. Black primer instantly builds intense volume and color. Fiber-infused smudge proof mascara takes your lashes to extreme lengths.
Size: 0.44 fl. oz / 13.2 ml
More information: No falsies. No extensions. Just fibers. Voluminous® X Fiber Washable Mascara is both a volumizing mascara and a lengthening mascara. This two-step fiber mascara system creates extreme volume and length.First, prime lashes with black primer to instantly build intense volume and color on each lash. Next, apply fiber-infused mascara with 20x more lengthening fibers vs Superstar original. This L’Oréal mascara is available in washable mascara and waterproof mascara.
Product Highlights:
Cruelty Free
What it is: Volum’ Express® The Colossal Big Shot™ Mascara, a volumizing mascara for bold lashes in one coat.
Size: 33 fl.oz / 9.7ml
More information: Lashes go powerful with Colossal Big Shot. 8 out of 10 saw bigger bolder volume. The Big Shot brush features unique, wavy bristles that cradle lashes, while the collagen formula delivers bold volume. Ophthalmologist tested. Suitable for contact lens wearers.
Product Highlights:
Community Favorite
What it is: A vegan mascara that delivers a 35 percent increase in curl while also lengthening, volumizing, and conditioning lashes for 24-hr smudge-proof, flake-free wear.
More information: This multi-benefit mascara instantly lifts, curls, volumizes & lengthens to make eyes appear bigger!
ultra-black pigment delivers darker, defined lashes vitamin-rich formula conditions with each coat 360° magniLASH wand for an instant lash lift: shorter bristles add intense volume, longer bristles give instant curl
Product Highlights:
Vegan
Volumizing
Long wearing
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Makeup Lover –
Best mascara. This mascara gives me length and volume. No need to wear fake lashes.