Born This Way Undetectable Medium-To-Full Coverage Foundation
What it is: An undetectable foundation formula that delivers up to 24-hour hydration and color-true wear that’s transfer-resistant, waterproof, and sweat- and humidity-proof.
Coverage: Medium
Formulation: Liquid
Highlighted Ingredients:
– Glycerin
– Vitamin E
– Hyaluronic Acid
Ingredient Callouts: Free of parabens. It is also vegan and cruelty-free.
Size: 1 oz/30 mL
Product highlights
- Hydrating
- Natural Finish
- Medium Coverage
- Long-wearing
Lip Injection Extreme Lip Plumper Gloss
What it is: A powerful, rapidly plumping lip injection lip gloss that delivers lasting volume and hydration using scientifically tested, advanced lip-volumizing technologies.
Concerns: Dry lips, Rough Lips, Lips Wrinkles.
Sizes: 4.0g / 0.14Oz ; 1.5g/0.05Oz
Better Than Sex Volumizing & Lengthening Mascara
What it is: A conditioning mascara with a formula that thickens, lengthens, and locks in curl for dramatic lashes with extreme volume.
Size: 3.9g / 0.13 oz
More information: This mascara has an hourglass-shaped brush that separates, coats, and locks in curl to voluptuous perfection. The mind-blowing formula creates lashes that are full, defined, and stretched to unbelievable lengths for an oversized, multidimensional look. It is ophthalmologist tested and suitable for contact-lens wearers.
Product Highlights:
Community Favorite
Vegan
Volumizing
Curling
Born this Way Super Coverage Multi-Use Longwear Concealer
What it is: A hydrating, full-coverage, weightless, four-in-one, liquid formula that conceals, contours, highlights, and retouches in a wide range of flawless shades.
Coverage: Full
Finish: Natural
Formulation: Liquid
More information: A little goes a long way with this long-wearing, buildable, multitasking concealer masks imperfections, smooths, and sculpts skin for natural-looking coverage. This formula is non-comedogenic and offers a crease-free, weightless wear that’s so naturally flawless they’ll think you were born this way.
Product Highlights
- Full Coverage
- Hydrating
- Vegan
- Long-wearing
- Oil-Free
Cloud Crush Blurring Blush
What it is: An airy, diffused blurring blush infused with a flower extract blend—available in diffused satin and diffused matte finishes.
Coverage: Light
Finish: Natural
Formulation: Pressed Powder
More Information: This ultra-smooth, cushiony velvet powder offers a seamless wash of buildable, rejuvenating color for a natural blurring effect with a soft, second-skin feel that wears like a dream. This buildable, blendable, formulation is made with 93 percent naturally derived ingredients. It also smells like a tropical beach.
Product Highlights
- Vegan
- Cruelty-free
- Pressed Powder Formula
- Matte Finish
- Satin Finish
- Without Parabens
Damn Girl! 24-Hour Volumizing Mascara
What it is: a high intensity mascara for shocking volume and dramatic lift and curl.
Size: 13ml/0.43 fl.oz
More information: Damn Girl’s revolutionary creamy mousse formula was developed with a special blend of whipped melting waxes that deliver an immediate, full load of extreme volume without a heavy feel. Innovative polymers keep lashes flexible while lifting, lengthening and locking in 24 hours of smudge- and flake-resistant curl. An exclusive dual-fiber Infinity Brush hugs, lifts and curls lashes. The nonflaking, nonfading formula delivers shocking volume, outrageous curl and shameless thickness.
Product Highlights:
Paraben Free
Cruelty Free
Hangover 3-in-1 Replenishing Primer & Setting Spray
A weightless 3-in-1 coconut water-infused mist that primes, sets and refreshes makeup while working to keep skin hydrated This super hydrating, multitasking mist can be used as a primer before makeup, a setting spray to keep makeup in place all day, and a mid-day refresher anytime your skin needs a boost, serving as the perfect cure for a beauty hangover.
Shadow Insurance 24-Hour Eyeshadow Primer
What it is: A best-selling formula that intensifies color and helps lock down eyeshadow for up to 24 hours of noncreasing, fade-resistant wear.
Size: 11g/0.35 oz
More information: Formulated with an essential blend of skin-loving ingredients plus an easy-blend doe-foot wand for seamless, professional application, this translucent eyeshadow primer glides on weightlessly, helps protect against blue light damage and fights breakthrough oil to help keep eyeshadows smooth and waterproof.
Product Highlights:
Cruelty Free















