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Highlighting Brush
What it is: A slim, tapered highlighter makeup brush designed for precision highlighting on the cheekbones and brow bones to achieve a strobing effect.
More information:
- Using a highlighter sculpt, contour & create an illuminating look
- Use precision brush to highlight the cheekbones & brow bones of the face
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Product Highlights
- Vegan
- Cruelty free
Holy Hydration! Makeup Melting Cleansing Balm
What it is: Watch your makeup melt away with e.l.f. SKIN’s Holy Hydration! Makeup Melting Cleansing Balm! It’s solid balm form melts into a luxurious oil and turns into a nourishing milk texture that rinses off clean.
Size: 2 oz (56.5g)
More information:
- A solid cleansing balm that melts into a luxurious oil texture that melts away makeup
- Easily removes makeup without stripping the skin
- Leaves skin feeling silky smooth, plumped, and hydrated.
- Leaves skin feeling silky smooth and hydrated
- Great for: dry, oily, and combination skin
- e.l.f. is proud to partner with Fair Trade USA and manufacture products in Fair Trade Certified facilities. Look for the Fair Trade Certified seal on your e.l.f. product!
Product Highlights:
- Triclocarban free
- Hydroquinone free
- Vegan
- clean ingredients
Hydrating Camo Concealer
What it is: A long-lasting liquid concealer that provides crease-resistant full coverage with a satin finish.
Great for: Normal, Oily, Dry, and Combination Skin
Product Highlights:
- Full Coverage
- Satin Finish
- Long-lasting wear
- Large doe foot applicator for an even and precise application
- Non-comedogenic
Liquid Poreless Putty Primer
What is it: A lightweight liquid primer for a long-wear makeup application and a poreless-looking complexion.
Size: 0.94FL 0Z (28ML)
More Information:
- Silky lightweight liquid face primer
- Grips makeup for long-lasting wear
- Minimizes the appearance of pores for a smooth complexion
- Infused with squalane
Product Highlights:
- Vegan
- Cruelty free
Lock on Liner & Brow Cream
What is it: A multi-functional eyeliner and brow cream that glides on smoothly and delivers long-lasting color.
Size: 0.19 oz / 5.5g
More information: the benefits includes:
- Multi-functional; use as brow color, eyeshadow, and eyeliner
- Smudge-proof and waterproof formula lasts all day
- Cream formula with a matte finish
- Easy to use with an angled eyeliner brush to sculpt, shade, line, and define your eyebrows and eyes
- Create natural to bold and striking looks
- Available in 4 easy-match shades
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Product Highlights:
Vegan
Cruelty Free
Matte Magic Mist & Set
This fine clear setting spray helps makeup stay put and helps control shine for beautiful looking skin. Infused with Vitamin B, E, Arctium Majus Root to help hydrate and soothe. Lightweight, comfortable formula helps improve makeup wearability and prevent color from running or fading.
Matte Putty Primer
What it is: Mattifying face primer that absorbs oil for shine-free skin. This velvety, formula delivers a perfect matte finish.
Size: 0.74 OZ (21g)
More Information:
- This skin perfecting mattifying primer is infused with kaolin and white charcoal
- Absorb excess oil for a shine-free finish
- Velvety texture glides effortlessly over the skin, smoothing over imperfections for a poreless effect
- The ultimate grip on makeup
Product Highlights:
- Vegan
- Cruelty free
Pointed Powder Brush
What it is: This Pointed Powder Brush allows targeted application of face powders to achieve an airy, light application.
More information: The distinctive tapered point easily sweeps on targeted color, perfect for highlighting, defining, sculpting, and contouring. Tapered pointed brush for targeted, light application. Ideal use for highlighting, defining, sculpting and contouring.
Product Highlights:
Vegan
Synthetic
Poreless Putty Primer
What it is: The ultimate makeup-locking face primer for a smooth and flawless finish.
Size: 0.74 OZ (21g)
More Information
- Grips makeup for long-lasting wear and a flawless finish
- Smooth, velvety texture seamlessly glides over skin
- Ideal for oily, dry, and combination skin
The OG of the Putty Family, Poreless Putty Primer has been making pores happy since 2018. The complexion-enhancing formula helps grip makeup for long-lasting wear. The velvety texture glides effortlessly over the skin- smoothing imperfections while helping to minimize the appearance of pores for a flawless look.
Product Highlights:
1: This product is made in a Fair-Trade Certified factory.
2: Cruelty free
Powder Blush Palette
What it is: This beautiful e.l.f. Cosmetics Powder Blush Palette holds 4 gorgeous shades to mix and match throughout the year for a custom blended color.
More Information: This 4 quad powder blush palette creates beautifully pigmented looks that lasts all day. Formulas can be worn as a blush or eyeshadow.
2014 Seventeen The Bestie Best Beauty Award Winner!
Product Highlights
Vegan
Cruelty Free
Power Grip Primer
Lock in your look with the e.l.f. Power Grip Primer, a gel-based, hydrating face primer that smooths skin and grips makeup for long-lasting wear. Infused with skin-loving ingredients, it moisturizes while creating a flawless base for makeup application. Perfect for all skin types.
Precision Sculpting Brush
What it is: The Precision Sculpting Brush is a densely packed and slightly curved sculpting brush that is perfect for contouring the face.
More Information: The custom designed triangular handle provides ultimate control and luxuriously soft, cruelty-free white fiber hairs help show exact placement of makeup on the brush for optimal amount of product use for precise and even application.
Product Highlights:
Clean Ingredients
Vegan
Cruelty Free
Primer-Infused Blush
What it is: A long-wearing powder blush infused with primer for seamless blending and incredible staying power.
More Information: Give your cheeks a natural glow up. This long-wear, ,2-in-1 powder blush formula is infused with primer to deliver the perfect pop of color that won’t budge. The formula blends and builds pigment with ease and wears weightlessly like a second skin. Plus, skin-sational ingredients are at work to lock in moisture, nourish skin, and minimize shine for a smooth,matte finish.
2019 Allure Best of Beauty Award Winner!
Great for: All skin types
Product Highlights
Long wearing
Matte Finish
Vegan
Cruelty Free
Putty Cream Blush
What it is: A velvety, lightweight, putty-to-powder blush that melts into the skin.
More Information: Say hello to a gorgeous flush of color! This lightweight, buildable, cream-to-powder blush blends seamlessly into skin. Infused with argan oil and vitamin E, the silky-smooth formula delivers a lit-from-within flush. Use with e l.f. Putty Blush Brush for easily, seamless application.
Great for: Normal, Oily, Dry and Combination Skin
Product Highlights
- Highly Pigmented
- Cream Blush Formula
- Lightweight
- Semi-matte Finish
- Buildable Formula
Ultimate Blending Brush
What it is: E.l.f.’s Ultimate Makeup Blending Brush is specifically designed for advanced makeup techniques that help achieve professional looks.
More information: The large dome-shaped head and densely packed bristles maneuver in and around the crevices and contours of your face for seamless, even coverage.
- Picks up the perfect amount of product to build coverage with powder, liquid, or mousse formulas ideal for foundation, bronzer, or blush.
- Ultra-fine synthetic fibers hand cut, shaped, and assembled by artisans for expert craftmanship offering a luxury experience.
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Product Highlights:
Synthetic Bristle
Cruelty Free
Ultimate Luxe Brush Roll
What it is: Our must have 19 piece makeup brush collection helps create a wide range of gorgeous looks. These vegan-friendly brushes can be used with wet or dry products. The makeup brush roll travel case offers on-the-go convenience.
Brushes Included:
- Blush Brush
- Highlighting Brush
- Flawless Concealer Brush
- Small Precision Brush
- Concealer Brush
- Blending Brush
- Complexion Brush
- Powder Brush
- Flawless Face Brush
- Powder Blurring Brush
- Eyeshadow “C” Brush
- Eyebrow Duo Brush
- Pointed Eye Pencil Brush
- Detail Crease Brush
- Fluffy Eye Blender Brush
- Selfie Ready Powder Brush
- Flat Eyeshadow Brush
- Mineral Powder Brush
Brush Roll Travel Case- rolled: 7.5” x 3.5” and unrolled: 7.5” x 19.5”
Product Highlights:
Cruelty Free
Volumizing Mascara
What it is: This mascara volumizes lashes for fuller, thicker-looking lashes that define the eyes.
Size: 0.19 fl.oz / 5.5ml
More information: The Vitamin E enriched formula helps boost lashes for a long lasting, dramatic look.
Product Highlights:
Cruelty Free
Vegan
Wow Brow Gel
What is it: A buildable, fiber-infused tinted brow gel that makes your natural brows look fuller.
Size: 0.12 oz /3.5g
More information: Natural eyebrows that wow! This buildable wax-gel hybrid is enriched with Kaolin Clay and hair-like fibers that adhere to and enhance your brows. Brush and shape the tinted gel into place and your brows will immediately appear voluminous, fuller, and naturally filled in. Can be used on its own or as a topcoat over brow powder or pencil.
Product Highlights:
Cruelty Free
Vegan




































