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$150,000.00
What it is: A mascara that gives lashes instant and long-lasting volume and length plus a 24-hour vertical lift effect with its exclusive brush.
More information: Its innovative brush is designed with a flat side for loading and coating the lashes, and a bristle side for combing mascara through the lashes. The diamond-shaped bristles grip each individual lash from root to tip and follow the geometry of your eye to create an eye-opening effect. Smudge-resistant and humidity-proof, this mascara contains natural waxes to add volume and length to your lashes. Kerestore creates a super-strong conditioning effect on your individual hair fibers for a thicker look and feel. A lash-lifting polymer derived from the larch tree is a natural film former that lifts and holds your lashes.
Product Highlights:
Cruelty Free
Volumizing
Long Lasting
Use the flat side of the dual-sided brush to load mascara at the base and coat lashes.
Use the bristle side to comb and lift lashes from root to tip for an instant push-up volume effect.
Zigzag the bristle side to separate lashes for definition.
For extra volume, load more mascara at the base of your lashes with the flat side of the wand and use the bristle side to comb and lift.
Aqua/Water/Eau, Iron Oxides (CI 77499), Microcrystalline Wax/Cera Microcristallina/Cire Microcristalline, Stearic Acid, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba, Glyceryl Stearate, Acrylates Copolymer, Hydrogenated Vegetable Oil, Butylene Glycol, Ricinus Communis (Castor) Seed Oil, Stearyl Stearate, Ultramarines (CI 77007), Aminomethyl Propanol, Caprylyl Glycol, Phenoxyethanol, Galactoarabinan, Sodium Dehydroacetate, Tocopheryl Acetate, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Laureth-21, BHT.
What it is:A mega-volume vegan mascara for super-thick, full, and badass lashes from root to tip.
Size: 10 ml / 0.34 fl oz
More information: The conditioning formula gives buildable volume and leaves lashes soft and healthier-looking. Sustainable, non-coal-derived blackest of black pigments are safe for the eye area. The brush’s unique crisscross bristles catch and coat every lash to thicken from root to tip.
Product Highlights:
Vegan
Cruelty Free
Volumizing
Fragrance Free
Without silicones
What it is: Essence Lash Princess False Lash Effect Mascara Waterproof ensures lashes never have to worry about smudging or flaking while providing a false lash effect!
Size: 12 ml / 0.40 fl.oz
More information: The special conic shaped fiber brush provides lashes with length and dramatic volume as well as a false-lash effect. Apply one coat for instant defined volume, or 2-3 coats for an extra voluminous, bold look. Make sure to wipe the excess product off the wand to avoid clumping.
Product Highlights:
Vegan
Cruelty free
What it is: A travel-size volumizing and lifting mascara with a unique hourglass-shaped brush head to give you big, bold-as-e.l.f. lashes.
Size: 0.14 oz / 4ml
More information: Take on the world with #BigMoodEnergy and dramatic AF lashes in just one swipe. This volumizing and lifting mascara gives you a bold look that lasts. The brush head’s hourglass shape, with loads of intertwined bristles, separates and defines lashes. Big Mood gives you a smooth, effortless application every time. Load up your lashes with Black, Pitch Black, Bold Blue, or Deep Green to create a look that’s legit eye-popping.
Product Highlights:
Vegan
Cruelty Free
What it is: a micro-precision pencil that mimics the micro-effect of real-life tiny hairs.
Size: 0.05 g / 0.001 oz
More information: It contains carnauba wax, which gives stretch and elasticity to your brow hairs for smooth and creamy application, and microcrystalline wax, which gives the pencil an easy-to-use blendable texture that glides on. Pure pigments create natural-looking color with depth and no ashy undertones.
Product Highlights:
Cruelty Free
Iconic Overcurl Mascara
What it is: This mascara nourishes lashes while delivering volume and an eye-opening curl.
Formulation Type: Curling
Benefits: Long-wearing
Maximize 4D Base-serum Mascara
What it is: A lash primer-serum that boosts length, volume, curl, and definition for lashes that appear oversized and revitalized.
Formulation Type: Volumizing, Curling, Lengthening
This Set Includes
Iconic Overcurl Mascara 6g
Maximize 4D Base-serum Mascara 4ml
What it is: A conditioning mascara with a formula that thickens, lengthens, and locks in curl for dramatic lashes with extreme volume.
Size: 3.9g / 0.13 oz
More information: This mascara has an hourglass-shaped brush that separates, coats, and locks in curl to voluptuous perfection. The mind-blowing formula creates lashes that are full, defined, and stretched to unbelievable lengths for an oversized, multidimensional look. It is ophthalmologist tested and suitable for contact-lens wearers.
Product Highlights:
Community Favorite
Vegan
Volumizing
Curling
What it is: A continuously buildable mascara that stacks on infinite layers of volume and length.
Size: 8 ml / .2 fl.oz
More information: Stack on infinite layers of 24-hour volume and length with M·A·CStack Mascara. This endlessly buildable, clump- and flake-resistant formula gives you customizable volume from natural to next-level, along with instant length. Mirror your unique mood and reflect your individuality with two brush sizes tailored to your lashes and look. The M·A·CStack Mascara features the Superstack Mega Brush that’s ideal for longer or upper lashes, while M·A·CStack Micro Mascara features the Superstack Micro Brush that’s ideal for shorter or lower lashes. Magnify your eyes and enlarge your lashes with this major mascara must-have!
Product Highlights:
Volumizing
Lengthening
What it is: Same long-wearing, volumizing formula you love with a limited-edition twist because everything looks good in red. The innovative wand is designed and coated for pump-free use so you’re ready to whoa with your Coca Cola mascara.
More Information: This long wearing mascara makes a big statement giving you large and in charge lashes that won’t flake out.
Product Highlight:
What it is: Volum’ Express® The Colossal Big Shot™ Mascara, a volumizing mascara for bold lashes in one coat.
Size: 33 fl.oz / 9.7ml
More information: Lashes go powerful with Colossal Big Shot. 8 out of 10 saw bigger bolder volume. The Big Shot brush features unique, wavy bristles that cradle lashes, while the collagen formula delivers bold volume. Ophthalmologist tested. Suitable for contact lens wearers.
Product Highlights:
Community Favorite
What it is: An intense lash that’s all volume, no weight? Oh, yeah.
Size: 8.5 g / 0.3 oz
More information: With Benefit’s BADgal BANG! volumizing mascara, every swipe lays on 360 fullness that lasts 36 hours* without smudging. So if you wanna be a little bad, we’re good with that.
Product Highlights:
Volumizing
Long Lasting
What it is: A vegan mascara that delivers a 35 percent increase in curl while also lengthening, volumizing, and conditioning lashes for 24-hr smudge-proof, flake-free wear.
More information: This multi-benefit mascara instantly lifts, curls, volumizes & lengthens to make eyes appear bigger!
ultra-black pigment delivers darker, defined lashes vitamin-rich formula conditions with each coat 360° magniLASH wand for an instant lash lift: shorter bristles add intense volume, longer bristles give instant curl
Product Highlights:
Vegan
Volumizing
Long wearing
What it is: A gravity-defying mascara that delivers instant volume, multidimensional length, and weightless lift in a single stroke.
Size: 9.5ml/0.32 fl.oz
More information: This gel-hybrid formula glides on evenly and effortlessly, with pitch-black micro-fine crème pigments that transform for luxurious volume and exaggerated effect. The powerful contoured brush sculpts lashes and loads them with texture to extend and curl.
Product Highlights:
Volumizing
Lengthening
Community Favorite
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