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$150,000.00
What it is: A do-it-all mascara that is designed to expose every lash, featuring an exclusive flat-to-fat brush that instantly volumizes, lifts, lengthens, and curls.
Size: 12.5ml / 0.42 fl.oz
More information: Get full-on lashes with this water-resistant formula that is shown* to volumize, lengthen, lift, and curl lashes. It features an exclusive flat-to-fat brush: The fat side loads and lifts lashes; the flat side defines and curls. The long-wear formula keeps lashes exposed all day.
Product Highlights:
Curling
Volumizing
Lengthening
-Use the Fat side to load and lift, wiggling at the base of your lashes to build volume.
-Use the Flat side to comb through and define, curl, and separate.
-Use the pointed tip to coat the hardest-to-reach lashes in the inner corners.
-Layer as desired.
Artistry Pro Tips:
-For max volume, make sure the Fat side of the brush is fully loaded and layer until you reach your desired effect.
-For max curl, use the Flat side of the brush to push up lashes while coating them from root to tip.
-For max length, use the pointed tip of the brush and apply vertically, focusing on your lash ends.
Rihanna’s Way: Rihanna loves to accentuate her eye shape with a fanned-out lash look; to achieve this, add extra layers to the just-outer edges of your lashes while brushing them outward.
Aqua/Water/Eau, Synthetic Beeswax, Paraffin, Palmitic Acid, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Stearic Acid, Butylene Glycol, Aminomethyl Propanediol, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba, Glyceryl Stearate, Vp/Eicosene Copolymer, Acacia Seyal Gum, Polybutene, Phenoxyethanol, Nylon-66, Hydroxyethylcellulose, Triethoxycaprylylsilane, Sodium Laureth-12 Sulfate, Caprylyl Glycol, C11-15 Pareth-7, Potassium Sorbate, Tetrasodium Edta, Disodium Phosphate, Polysorbate 60, Silica, Bht, Sodium Phosphate, Iron Oxides (Ci 77499), Titanium Dioxide (Ci 77891).
What it is: A vegan mascara that delivers a 35 percent increase in curl while also lengthening, volumizing, and conditioning lashes for 24-hr smudge-proof, flake-free wear.
More information: This multi-benefit mascara instantly lifts, curls, volumizes & lengthens to make eyes appear bigger!
ultra-black pigment delivers darker, defined lashes vitamin-rich formula conditions with each coat 360° magniLASH wand for an instant lash lift: shorter bristles add intense volume, longer bristles give instant curl
Product Highlights:
Vegan
Volumizing
Long wearing
What it is: a high intensity mascara for shocking volume and dramatic lift and curl.
Size: 13ml/0.43 fl.oz
More information: Damn Girl’s revolutionary creamy mousse formula was developed with a special blend of whipped melting waxes that deliver an immediate, full load of extreme volume without a heavy feel. Innovative polymers keep lashes flexible while lifting, lengthening and locking in 24 hours of smudge- and flake-resistant curl. An exclusive dual-fiber Infinity Brush hugs, lifts and curls lashes. The nonflaking, nonfading formula delivers shocking volume, outrageous curl and shameless thickness.
Product Highlights:
Paraben Free
Cruelty Free
What it is: Make every day feel like a fairytale with essence Lash Princess False Lash Effect Mascara. This game-changing mascara creates an irresistible false lash effect with length, curl, and dramatic volume, perfect for making a statement.
Size: 12ml
More information: Featuring the iconic conical-shaped fiber brush, lashes can achieve the perfect volume every time. Whether you’re heading out for a night on the town or just want to add some drama to your day, Lash Princess has got you covered.
Vegan
Cruelty free
What it is: A mascara that builds perfectly defined lash-by-lash volume.
Formulation Type: Volumizing, Lengthening
Benefits: Long-wearing
More information: This transfer-proof mascara is composed of 90-percent natural-origin ingredients and infused with cornflower extract to delivers up to 24 hours of wear and strengthens lashes with each coat. It is made for different types of eyelashes and the brush creates extreme volume and definition for a standout eye makeup look.
Product Highlights:
Long Wearing
Lengthening
Volumizing
What it is: An all-in-one mascara created for every lash type with a unique eye-hugging brush to lift, lengthen, curl, and volumize for lush, long lashes.
More information: This weightless, easy-to-build formula combined with its curvy, multi-length brush was specifically made to give every lash type (fine/sparse, full/thick, straight, curly) more lift, length, curl, and volume.
Product Highlights:
Curling
Volumizing
What it is:A mega-volume vegan mascara for super-thick, full, and badass lashes from root to tip.
Size: 10 ml / 0.34 fl oz
More information: The conditioning formula gives buildable volume and leaves lashes soft and healthier-looking. Sustainable, non-coal-derived blackest of black pigments are safe for the eye area. The brush’s unique crisscross bristles catch and coat every lash to thicken from root to tip.
Product Highlights:
Vegan
Cruelty Free
Volumizing
Fragrance Free
Without silicones
What it is: Volum’ Express® The Colossal Big Shot™ Mascara, a volumizing mascara for bold lashes in one coat.
Size: 33 fl.oz / 9.7ml
More information: Lashes go powerful with Colossal Big Shot. 8 out of 10 saw bigger bolder volume. The Big Shot brush features unique, wavy bristles that cradle lashes, while the collagen formula delivers bold volume. Ophthalmologist tested. Suitable for contact lens wearers.
Product Highlights:
Community Favorite
What it is: A limited-edition duo of cream blush shades that instantly melt into skin featuring two brand-new, set-exclusive shades, Peony Droppa and Mali’booze.
More information: This duo of wearable blush shades is easy to use and impossible to overdo. These shades are designed to enhance every complexion and are sheer, buildable, and melt into skin. The sweat- and water-resistant formula loves to be layered and won’t leave you feeling sticky or greasy.
Product Highlights:
What it is: A gravity-defying mascara that delivers instant volume, multidimensional length, and weightless lift in a single stroke.
Size: 9.5ml/0.32 fl.oz
More information: This gel-hybrid formula glides on evenly and effortlessly, with pitch-black micro-fine crème pigments that transform for luxurious volume and exaggerated effect. The powerful contoured brush sculpts lashes and loads them with texture to extend and curl.
Product Highlights:
Volumizing
Lengthening
Community Favorite
What it is: Same long-wearing, volumizing formula you love with a limited-edition twist because everything looks good in red. The innovative wand is designed and coated for pump-free use so you’re ready to whoa with your Coca Cola mascara.
More Information: This long wearing mascara makes a big statement giving you large and in charge lashes that won’t flake out.
Product Highlight:
What it is: A creamy, long-wear, crease-proof liquid concealer with light-as-air, medium-to-full coverage that brightens under-eyes and conceals blemishes and redness.
Coverage: Full
Finish: Matte
Formulation: Liquid
Skin Type: Normal, Dry, Combination, and Oily
More information: This is the full-coverage cure to living life to the fullest. This sweat-resistant formula comes in a groundbreaking range of 50 easy-to-shop, soft-matte shades, each designed to pair with your Pro Filt’r foundation (sold separately) shade. Start with your Pro Filt’r foundation shade and adjust from there.
Product Highlights
What it is: A BIG volume mascara for your boldest lashes yet. Get a false lash effect with up to 12x more volume* and up to 24 hours of wear.
Size: 10ml / 0.33 fl oz
More information: Say goodbye to fake lashes and eyelash extensions with our big volume mascara. The longwear formula is smudge-proof, clump-free and doesn’t flake, delivering high intensity, ultra-black pigments with each swipe.
Product Highlights:
Cruelty Free
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Makeup Lover –
Best mascara. This mascara gives me length and volume. No need to wear fake lashes.