Power Grip Matte Primer
What it is: A sticky-as-e.l.f. primer that grips makeup for long-lasting wear while helping minimize the look of excess shine for a smooth, matte finish.
Skin Types: Oily, Normal, Dry, and Combination Skin Types
Size: 26ml
Glow and Sculpt Face Serum Primer with Niacinamide
Finish:Â Radiant
Skin Type:Â Normal, Oily, Dry, and Combination
Concerns:Â Dryness and Redness
More Information: This primer is a skincare and makeup-prep hybrid product that helps your makeup last longer. The nonstick, lightweight formula leaves the skin feeling hydrated and helps to reduce the look of redness. The roller applicator helps to reduce puffiness and allows you to add visible definition to your jawline and cheekbones.
Product Highlight:
Hydrating
Good for: Redness
Niacinamide
Radiant Finish
Cruelty Free
High-Adherence Silicone Primer
What it is:Â A mattifying primer that blurs the look of pores to create a smooth surface for makeup.
Size: 30mL
More information: High-Adherence Silicone Primer is a cream-like product that uses advanced adaptive silicones to blur the look of pores and imperfections so that your makeup goes on smooth and stays on longer.
Product Highlights:
- Community favorite
- Cruelty free
- Good for pores
Secure Skin Gripping Serum Primer
What it is:Â A lightweight, serum primer that minimises the look of pores and excess oil for a flawless base.
Size:Â 1 fl oz/30ml
More information: This daily serum primer that reduces the look of pores and helps balance the look of skin and control the appearance of excess shine throughout the day for a seamless complexion — with or without makeup. It’s packed with skincare ingredients for guilt-free beauty that feels as good as it looks.
Product Highlights:
Fragrance Free Â
Oil Free
Paraben Free
The Liquid Silk Canvas: Featherweight Protective Primer
What it is:Â A weightless liquid primer that protects skin from pollutants and makeup while helping your look go on better and last longer.
Skin Type:Â Normal, Combination, and Oily
More information: The bestselling, innovative silk formula is now available in a weightless liquid. Thin layers of silk and a special blend of botanical extracts act as a barrier between makeup and skin, helping to prevent clogged pores that can lead to breakouts. The result is healthy-looking skin as lustrous and smooth as silk.
Product Highlights:
- Clean at Sephora
- Natural Finish
- Best for Oily, Combo, Normal Skin
- Good for pores









