New
Best Skin Ever Perfect Natural Finish Longwear Foundation
About:
What it is:Â A medium-coverage foundation with a natural finish and long-wearing formula that hydrates the skin for up to 16 hours with hyaluronic acid.
Coverage:Â Medium
Finish:Â Natural
Formulation:Â Liquid
Size: 0.84 oz/25 ml
Product highlights
- Long-wearing
- Medium Coverage
- Good for: Redness
- Liquid Formula
- Hyaluronic Acid
$36.99
Brand
Sephora
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New
Easy Blur Natural Airbrush Foundation with Niacinamide
About:
What it is: A lightweight, medium-to-buildable coverage foundation that’s non-comedogenic and ultra-blurring for an airbrushed finish.
Highlighted Ingredients:
– 1.5% Niacinamide: Smooths and refines the look of uneven texture and tone.
– Silica: Pore-blurring, results in a natural airbrushed finish.
Ingredient Callouts:Â It is vegan and cruelty-free.
Size 1 oz / 30 mL
Product highlights
- Liquid Formula
- Medium Coverage
- Fragrance Free
- Natural Finish
- Cruelty-Free
- Community Favorite
$69.99
Brand
Huda Beauty
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New
Eaze Drop Blurring Skin Tint
About:
What it is: A lightweight, buildable light-to-medium coverage foundation that leaves skin looking blurred and smoothed—In 25 flexible shades for all.
Coverage:Â Light
Finish:Â Natural
Formulation:Â Liquid
Ingredient Callouts:Â Free of parabens and phthalates. It is also vegan, gluten-free, and cruelty-free.
Size 1.08 oz/ 32 mL
Product highlights
- Light Coverage
- Long-wearing
- Medium Coverage
- Liquid Formula
$65.70
Brand
Fenty Beauty
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New
Halo Glow Liquid Filter
About:
What it is:
e.l.f. Cosmetics’ Halo Glow Liquid Filter is available in multiple shades to suit a wide range of skin tones and undertones. The unique formula enhances the overall look of skin while imparting a soft-focus radiance.
Benefits
- Multi-purpose, liquid glow booster gives your complexion a soft-focus social filter effect IRL
- Glowy makeup & skincare hybrid for dewy skin
- Complexion looks healthy & more radiant
- Can be worn 4 ways: alone, over or under makeup, mixed with foundation, or as a highlighter
- Great for: dry, oily & combination skin
- Available in a wide range of flexible shades for even more skin tones & undertones
- Glass container is recyclable
- e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA
- e.l.f. is proud to partner with Fair Trade USA & manufacture products in Fair Trade Certified facilities; look for the Fair Trade Certified seal on your e.l.f. product
Size:1.06 oz/ 31.5mL
Product highlights
- INNOVATIVE COMPLEXION BOOSTER
- CREATES A RADIANT COMPLEXION
- INFUSED WITH HYALURONIC ACID
- MULTI-USE
- VEGAN & CRUELTY-FREE
$28.75
Brand
Elf Cosmetics
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New
Hollywood Flawless Filter
About:
What it is:
A complexion booster that blurs, smooths, and illuminates for a real-life filter effect. Customize your glow with four ways to apply.
Coverage:Â Light
Finish:Â Radiant
Formulation:Â Liquid
Best for Skin Type:Â Normal, Oily, Dry, and Combination
Highlighted Ingredients:
– Finely Milled Powders: Blurs lines and pores for a smoother, soft-focus look.
– Porcelain Flower Extract: Thai flower derivative that visibly brightens and moisturizes skin.
– Glossy Oil: Lightweight moisturizing oil that reflects and adds light where you need it.
Ingredient Callouts:Â This product is free of parabens, sulfates SLS & SLES. It is also gluten-free and cruelty-free.
Size 1.0 fl oz. / 30 mL
Product highlights
- Trending on Social
- Vegan
- Liquid Formula
- Without Parabens
- Radiant Finish
- Community Favorite
$82.99
Brand
Charlotte Tilbury
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New
Major Skin Crème Foundation and Finishing Powder Duo
About:
What it is:Â A duo that includes a blendable, medium-coverage cream foundation paired with a satin-finish powder
Size: 0.32 oz cream and 0.14 oz powder / 9 g cream and 4 g powder
Product highlights
- Cream Formula
- Medium Coverage
- Best for Oily, Combo, Normal Skin
- Vegan
- Pressed Powder Formula
- Good for: Pores
$72.99
Brand
Patrick TA
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New
Major Skin Hydra-Luxe Luminous Skin Perfecting Foundation For Natural Glow
About:
What it is:Â A luminous foundation with serum-inspired ingredients and light-to-medium buildable coverage that boosts hydration and blends seamlessly into skin.
Coverage:Â Medium
Finish:Â Radiant
Formulation:Â Liquid
Best for Skin Types: Normal, Oily, Dry, Combination
Highlighted Ingredients:
– Three Forms of Hyaluronic Acid: Visibly plump and hydrate.
– Plant-Derived Squalane: Visibly improves elasticity and diffuses fine lines.
– Kombucha: Enhances the look of smoothness and radiance.
Ingredient Callouts:Â Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, and triclosan. It is also vegan and cruelty-free.
Size: 1 oz / 30 mL
Product highlights
- Best for Dry, Combo, Normal Skin
- Hydrating
- Vegan
- Radiant Finish
- Medium Coverage
- Hyaluronic Acid
$94.99
Brand
Patrick TA
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New
Mattifying Fluid Foundation
About:
What it is: The Mattifying Fluid Foundation combines a lightweight texture that lets skin breathe with medium coverage that evens out imperfections for an ultra-natural finish. Enriched with sebum-regulating actives, the formula delivers an instant matte effect, rebalances combination to oily skin, refines texture, and ensures lasting comfort. The result: luminous, even makeup that holds all day long.
Size: 30ML
Product highlights
- Hydrating
- Affordable
- Breathable
- Mattifying
$26.50
Brand
Black Up
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New
Mini Easy Blur Natural Airbrush Foundation with Niacinamide
About:
What it is: A lightweight, medium-to-buildable coverage foundation that’s non-comedogenic and ultra-blurring for an airbrushed finish.
Highlighted Ingredients:
– 1.5% Niacinamide: Smooths and refines the look of uneven texture and tone.
– Silica: Pore-blurring, results in a natural airbrushed finish.
Ingredient Callouts:Â It is vegan and cruelty-free.
Size:Â 10ml/0.33 fl. oz
Product highlights
- Liquid Formula
- Medium Coverage
- Fragrance Free
- Natural Finish
- Cruelty-Free
- Community Favorite
- Travel Size
$35.80
Brand
Huda Beauty
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New
Natural Radiant Longwear Full Coverage Foundation
About:
What it is:Â A buildable, full-coverage foundation with up to 16 hours of lightweight, natural, fade-resistant wear.
Coverage:Â Full
Finish:Â Natural
Formulation:Â Liquid
Skin Type:Â Normal, Dry, and Combination
Highlighted Ingredients:Â
– Blend of Fruit Extracts (Raspberry, Apple, and Watermelon): Helps support skin’s elastic fibers to smooth the look of skin’s texture over time for optimal radiance.
 Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehyde, formaldehyde-releasing agents, phthalates, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, triclocarban, and fragrance. This product is also gluten-free.
Size: 1 oz/ 30 mL
Product highlights
- Community Favorite
- Best for Dry, Combo, Normal Skin
- Long-wearing
- Full Coverage
- Natural Finish
- Liquid Formula
$83.99
Brand
Nars
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New
Positive Light Tinted Moisturizer
About:
What it is:Â A flexible tinted moisturizer that immediately blurs skin with glowy, light to medium coverage, all while hydrating and protecting skin from the sun.
Coverage:Â Light
Finish:Â Radiant
Formulation:Â Liquid
Ingredient Callouts:Â Free of parabens. It is also vegan and cruelty-free.
Size 1 oz/ 30 mL
Product highlights
- Light Coverage
- Best for Dry, Combo, Normal Skin
- Hydrating
- Radiant Finish
- Liquid Formula
$57.25
Brand
Rare Beauty by Selena Gomez
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New
Pro Filt’r Soft Matte Longwear Liquid Foundation
About:
What it is: A soft-matte, long-wearing foundation with climate-adaptive technology to fight heat, sweat, and shine—available in a wide range of shades.
Coverage:Â Full
Finish:Â Matte
Formulation:Â Liquid
Ingredient Callouts:Â Free of parabens and phthalates. It is also vegan and cruelty-free.
Size 1.08 oz/ 32 mL
Product highlights
- Community Favorite
- Long-wearing
- Best for Oily, Combo, Normal Skin
- Full Coverage
$68.99
Brand
Fenty Beauty
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New
Pure Radiant Tinted Moisturizer
About:
What it is:
A lightweight tinted moisturizer that evens skin tone and provides a translucent veil of protection.
What it does:
Infused with lush, naturally derived ingredients, this lightweight tinted moisturizer immediately helps thirsty skin feel hydrated. It has been proven to help reduce the appearance of discoloration and dark spots caused by hyperpigmentation for a clearer and brighter complexion in just four weeks. Oil-free and luxurious, it obscures the appearance of lines, wrinkles, pores, and other imperfections.
What it is formulated WITHOUT:
– Parabens
– Sulfates
– Synthetic Fragrances
– Synthetic Dyes
– Petrochemicals
– Phthalates
– GMOs
– Triclosan
Skin type:
✔ Normal
✔ Dry
✔ Combination
Size 1.9 oz/ 56 mL
Product highlights
- Cream Formula
- Light Coverage
- Hydrating
- Radiant Finish
$82.99
Brand
Nars
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New
Skin Tint Blurring Elixir
About:
What it is: my skin tint blurring elixir is a weightless, fluid tint with light to medium coverage and a second-skin finish. formulated with hyaluronic acid (sodium hyaluronate), it improves skin hydration and smooths pores, fine lines, and texture with up to 12 hours of wear that doesn’t separate or get patchy.
Size:Â 1 fl. oz/ 30ml
Product highlights
- Cruelty free
- Vegan
- Clean
$56.99
Brand
Kylie Cosmetics
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Slather Exfoliating Body Serum with Retinol and AHAs
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About:
What it is: A milky body serum and moisturizer that addresses visible roughness, dry patches,
bumps, scales, dullness, strawberry skin, and flakiness.
Skin Type: Normal, Dry, Combination, and Oily
Skincare Concerns: Dryness, Uneven Texture, and Blemishes
Formulation: Lightweight Cream
Highlighted Ingredients:
– Encapsulated All-Trans-Retinol: Highly advanced, potent-yet-gentle retinol that exfoliates and visibly retexturizes and tones.
– Urea: Hydrates and exfoliates, reducing the look of dead skin buildup without irritation.
– Lactic and Glycolic Acid: AHAs that help exfoliate dead surface skin cells for softer skin texture.
Ingredient Callouts: This product is vegan, gluten-free, cruelty-free, and comes in recyclable packaging.
Size: 150 ml
New
Soft Glam Satin Foundation
About:
e.l.f. Cosmetics’ long-wearing Soft Glam Satin Foundation is anything but base-ic! Infused with 1% hydrating Hibiscus Complex, plus fruit extracts, this breathable liquid foundation feels as good as it looks – no caking or heaviness here, just smooth, satiny skin.
Size: 1 oz/ 30ml
Product highlights
- Medium buildable coverage
- Long lasting wear
- Satin finish
- Hydrating hibiscus complex
- Affordable foundation
$24.50
Brand
Elf Cosmetics
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New
Triple Fix Serum Foundation
About:
What it is:Â A luxuriously clean, skincare-infused serum foundation with buildable, light-to-medium coverage in an array of shades.
Coverage:Â Medium
Finish:Â Natural
Formulation:Â Liquid
Highlighted Ingredients:
– Ashwagandha (Indian Ginseng): A powerful herb that combats skin stress and visible signs of aging.
– Turmeric: Provides antioxidant protection and visibly brightens, evens, and soothes skin.
– Hyaluronic Acid: Infuses the skin with intensive hydration.
Ingredient Callouts:Â This product is vegan, gluten-free, cruelty-free, and comes in recyclable packaging.
Size 1 oz/ 30 mL
Product highlights
- Medium Coverage
- allure 2021 Best of Beauty Award Winner
- Vegan
- Hyaluronic Acid
- Good for: Uneven Texture
$45.75
Brand
Lys Beauty
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New
True Match Nude Hyaluronic Tinted Serum
About:
What it is: L’Oreal’s True Match Nude Hyaluronic Tinted Serum contains 1% Hyaluronic acid and instantly brightens, evens, and hydrates skin.
Benefits
- Hyaluronic acid gives skin a hydrated feel & smooths overtime
- Instantly skin looks brighter, even & feels hydrated
- Luminous mineral pigments brighten complexion
Key Ingredients
- 1% Hyaluronic acid
Size: 1 fl. oz/ 30ml
Product highlights
- Light Coverage
- Best for Dry, Combo, Normal Skin
- Without Parabens
- Hydrating
- Radiant Finish
$33.25
Brand
L'oreal Paris
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I AM MAGIC VELVETY MATTE FOUNDATION
About:
What it is: I AM MAGIC Velvety Matte Foundation is a flawless foundation, and we think it’s the best full coverage foundation!
More Information: The I AM MAGIC formula equates to lightweight, lasting coverage for all day wearability. It has a velvety finish that never looks cakey. Its expertly formulated shades are globally inspired by ALL skin tones, from the deepest to the fairest fair.
Size: 1.0 oz/ 30ml
Product Highlights:
- Full coverage
- Long-wearing
- Non-cakey
- Velvety matte finish
$40.50
Brand
Juvia's Place
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Super Stay Full Coverage Liquid Foundation Active Wear Makeup
About:
What it is: Maybelline Super Stay Active Wear Foundation lasts up to 30 hours. It is long-wearing, full coverage with a light as air feel and a natural matte finish.
More Information: This foundation is transfer-restoration and sets new standards with high-performance up to 30 hour wear. It is also oil-free and provides a seamless natural matte finish.
Size:Â 1 fl oz/ 30ml
Product Highlights
- Non-comedogenic
- Suitable for all skin types including sensitive skin
- Dermatologist tested for safety
- Allergy tested
$27.99
Brand
Maybelline
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