Born To Glow Naturally Radiant Foundation
what it is: Born To Glow is a naturally radiant foundation available in an inclusive range of 45 flattering shades.
More Information: The covetable formula delivers medium coverage and a naturally radiant finish that lasts. This liquid foundation blends like a dream and even works with your skin to help create a smooth, even-toned look.
Size: 1 fl oz/ 30ml
Product Highlights
- Vegan
- Long wearing
- Buildable coverage
- Radiant finish
- Blendable
Flawless Satin Foundation
What It Is: A lightweight liquid foundation that naturally blends into skin (and hydrates while you’re at it). Previously called flawless finish foundation.
More Information: Meet your match with this skin perfecting foundation. This highly blendable formula goes on smooth as silk, providing medium -to-full coverage and weightless all-day wear. Added perk: It’s supercharged with glycerin to hydrate and soften your skin.
Size: 20ml
Product Highlights
- Buildable, blendable color
- Semi-matte finish
- Improves uneven skintone and texture
- Long wearing
- Great for all skin types
- Vegan and cruelty-free
I Am Magic Natural Radiance Foundation
What it is: I Am Magic Natural Radiance Foundation is a high-performance hybrid formula that delivers a buildable medium -to-full coverage with proprietary active skincare ingredients and natural herbs like Acerola Cherry ferment, rich in Vitamins A, Vitamin C and Antioxidants to protect and hydrate your skin.
More Information: Its available in 33 radiantly rich and versatile shades that blend into all skin tones without leaving a trace of white cast or oxidation on your skin.
The formula provides long-lasting performance without compromising the health of the skin. The weightless and breathable formula melts into the skin without weighing it down.
*”Micro-Pearls” and soft-focus light-reflecting powders instantly boost radiance and create a luminous finish.
*Visible “veil of perfection” effect – blurring formula fills in fine lines & imperfections to smooth out skin surface & even out complexion for a younger-looking appearance without filters.
Size: 1 oz/ 30ml
Product Highlights
- Natural Radiant Finish
- Weightless
- Breathable
- Easy glide
- Blendable
- Longwear
Infallible Fresh Wear 24 Hour Foundation
What it is: A breakthrough longwear foundation that offers up to 24 hours of wear with a weightless formula that allows the skin to breathe.
More Information: The ultra-thin liquid goes on smoothly to give a fresh, even, healthy -looking complexion, plus it comes in 30 shades, offers medium-to-full buildable coverage and won’t clog pores. It is formulated with SPF and also suitable for all skin types.
Size: 1 fl.oz/ 30ml
Product Highlights
- Natural finish
- Liquid formula
- Non-comedogenic
- Suitable for all skin types
- Transfer resistant
- Dermatologist tested
Light Reflecting Skin Improving Medium Coverage Foundation with Cacao Peptides
What it is: An advanced makeup-Skincare-hybrid foundation with a natural finish that quickly blurs and smooths while visibly improving skin’s clarity over time.
Coverage: Medium
Finish: Natural
Formulation: Liquid
Size 1 oz/ 30 mL
This product is an Allure Best of Beauty Award Winner.
Product Highlights
- Good for- Redness
- Natural finish
- Medium coverage
- Good for dullness/uneven texture
- Good for dark spots
- Liquid formula
- Allure 2022 Best of Beauty Award Winner
Medium Coverage Natural Finish Luminous Foundation
What it is: It is a medium coverage liquid foundation with a luminous-natural finish.
Coverage: Medium
Finish: Natural
Size 1.01 oz/ 30 ml
Formulation: Liquid
Skin Type: Normal, Dry, Combination and Oily
More Information: It is water-resistant and long-wearing, applies seamlessly and creates a perfect complexion look. This foundation is lightweight, easy to blend, looks ultra-fresh and blurs any imperfections – including discolouration and unevenness – for a natural radiant finish.
Product Highlights
- Good for dullness/uneven skin texture
- Hydrating
- Liquid formula
- Long-wearing
- Good for anti-aging
- Vegan
Luminous Silk Natural Glow Foundation
What it is: An award-winning, oil-free liquid foundation that delivers buildable medium coverage and a luminous, glowy-skin finish for a natural makeup look.
Coverage: Medium
Finish: Natural
Formulation: Liquid
More Information: This lightweight foundation with Micro-fil™️ technology allows color pigments to lay flat for seamless blending and layering. A makeup artist and celebrity favorite, this hydrating foundation helps improve skin texture and blur imperfections, all while delivering a long-lasting, lit-from-within glow.
Size 1 oz/ 30 mL
Product Highlights
- Allure 2018 Best of Beauty Award Winner
- Natural finish
- Community favorite
- Oil-free
- Medium coverage
- Liquid foundation
No Filter Foundation
What It Is: Our oil-free, full coverage foundation was formulated with soft blurring pigments to give you a long wearing, natural matte finish. No filter needed.
More Information: Developed for the selfie age, our buildable full coverage, natural matte foundation delivers flawless looking skin from day-to-night. The oil-free, lightweight formula blends smoothly and is easily customizable to create the coverage you want. Build it up or sheer it out, it was developed with innovative, soft-blurring pigments to deliver true color while looking and feeling natural. The lockable pump is easy to use and keeps your routine mess-free! As always, 100% cruelty free and vegan.
Size: 1 oz/ 30ml
Product Highlights
- Matte finish
- Full coverage
- Oil free
- Long wearing
- Vegan
- Cruelty-free
Pro Filt’r Hydrating Longwear Foundation
What it is: A hydrating, natural finish foundation that delivers comfortable, long-wear in medium-to-full coverage perfect for normal to dry skin.
Coverage: Medium
Finish: Natural
Formulation: Liquid
Skin Type: Normal, Dry, and Combination
More Information: Get a perfectly smooth, natural finish that lets skin look like skin. Rihanna created this longwear formula with grape seed oil and sodium hyaluronate for instant hydration in 50 shades, each delivered in a portable tube. For best results, prep skin with Pro Filt’r Hydrating Primer before application
Size 1.08 oz/ 32 mL
Product Highlights
- Community favorite
- Medium coverage
- Long-wearing
- Vegan
- Natural finish
True Match Super-Blendable Liquid Foundation
What it is: A super blendable foundation that precisely matches your skin tone with patented technology. Formulated with Precise Match Technology to provide the most natural true -to-you coverage.
More Information: The Ultra-pure formula contains no oils, fragrances or pore-clogging fillers, so all you see is beautiful, radiant, flawless skin. The super blendable foundation contains SPF 19 to protect skin while providing light to medium coverage with a natural finish. With vitamins A and C, wheat germ and grape fruit extract to keep your skin nourished, protected and healthy.
Finish: Natural
Coverage: Light to medium
Skin Type: For all skin types
Size: 1 fl oz/ 30ml
Product Highlights
- Oil free
- Natural finish
- Blendable
- Fragrance free
- Hydrating



















