Turn Up The Base Versatile Powder Foundation
What it is: A buttery-smooth, buildable, medium- to full-coverage powder foundation with a multiuse formula, a soft-matte finish and up to 12 hours of wear.
Coverage: Medium
Finish: Matte
Formulation: Pressed Powder
Skin Type: Normal, Dry, Combination and Oily
Highlighted Ingredients:
– Texturizers and Microspheres: Visibly blur pores, fine lines, wrinkles, and texture with a soft-focus effect.
– Rice Silk Powder: Helps create a soft-focus appearance.
– Triple-Milled Micronized Purest Pigments: Create undetectable, seamless, true-color coverage that lasts for up to 12 hours.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, and cruelty-free.
Size 0.28 oz/ 8 g
Product highlights
- Matte Finish
- Pressed Powder Formula
- allure 2021 Best of Beauty Award Winner
- Without Parabens
- Medium Coverage
- Vegan
Airbrush Flawless Finish Brightening Powder
- Vegan
- Pressed Powder Formula
- Cruelty-Free
- Best for Oily, Combo, Normal Skin
- Good for dark circles
Backstage Face & Body Foundation
What it is: A hydrating foundation that delivers buildable coverage for the face and body, resists heat and humidity, and leaves a luminous makeup look.
Coverage: Medium
Finish: Natural
Formulation: Liquid
Size 1.7 oz / 50 g
More Information: This foundation is formulated with 94 percent natural-origin ingredients and hyaluronic acid. It delivers intense hydration and a second-skin sensation, while providing buildable coverage that evens the skin and blurs imperfections for a wide range of effects, from a flawless no-makeup look to a high-perfection complexion.
Product Highlights
- Natural finish
- Hyaluronic Acid
- Liquid formula
- Hydrating
- Medium coverage
- Without parabens
Born To Glow Naturally Radiant Foundation
what it is: Born To Glow is a naturally radiant foundation available in an inclusive range of 45 flattering shades.
More Information: The covetable formula delivers medium coverage and a naturally radiant finish that lasts. This liquid foundation blends like a dream and even works with your skin to help create a smooth, even-toned look.
Size: 1 fl oz/ 30ml
Product Highlights
- Vegan
- Long wearing
- Buildable coverage
- Radiant finish
- Blendable
Can’t Stop Won’t Stop 24h Full Coverage Matte Foundation
What It Is: Shockingly lightweight, waterproof and pigmented AF, Can’t Stop Won’t Stop Full Coverage Foundation is our full coverage classic foundation that hustles as hard as you do. This comfy, long wearing waterproof liquid comes in wide range of flattering tones that don’t transfer.
More Information: Every creamy liquid shade glides on smooth, delivery matte coverage that stays true up to 24 hours. This overachiever also works to control shine and mattify your complexion all-day long. This classic foundation is non comedogenic and suitable for normal, oily, combination and sensitive skin types.
Size: 1 fl oz/ 30ml
Product Highlights
- Cult favorite
- Vegan
- Full coverage
- Waterproof
- Matte finish
Conceal + Perfect 2-In-1 Foundation and Concealer
What it is: A 2-in-1 complexion perfection! Combat under eye circles, redness and imperfections with our best-selling multi-tasking system foundation and concealer formula. The Milani Conceal + Perfect 2-in-1 Foundation + Concealer provides medium to full coverage with a natural matte finish that stays all day. This long wear, oil-free formula is waterproof and sweatproof, so you’re always photo ready.
More Information: This lush, creamy rich formula applies evenly to perfect and conceal with a natural looking finish. Lightweight, full coverage and all-day wear for a beautiful, even skin tone.
Size: 1 fl oz/ 30ml
Product Highlights:
- 2-in-1 foundation + concealer
- Full coverage
- Long-wearing
- Natural matte finish
- Waterproof and sweatproof
Dior Forever Skin Glow Foundation
What it is: A clean Dior foundation that has up to 24hours of wear and provides a visibly radiant medium-to-full coverage and hydration.
Coverage: Medium
Finish: Radiant
Formulation: Liquid
More Information: This new generation foundation is heat- and- humidity resistant and delivers up to 24hours of color-true wear and hydration while also reducing the appearance of pores for a smooth and visibly radiant complexion.
Size 1 oz/ 30 mL
Product Highlights
- Liquid foundation
- Medium coverage
- Hydrating
- Radiant finish
- Long wearing
- Recyclable packaging
Double Wear Stay-in-Place 24-Hour Longwear Foundation
What it is: A 24hour liquid foundation with a flawless, natural, matte finish that unifies uneven skin tone and covers imperfections with buildable coverage.
More information: It is available in a wide variety of shades- including cool, neutral, and warm undertones-to suit all skin tones. It’s a makeup that keeps up with your busy life. Oil-free and oil-controlling, it lasts in hot and humid weather, and feels weightless and comfortable.
It is an Allure Best of Beauty award winner.
Size 1 oz / 30 ml
Product Highlights
- Long wearing
- Cult favorite
- Oil free
- Matte finish
- Full coverage
- Liquid foundation
FauxFilter Luminous Matte Foundation
What it is: A cult-favorite, fragrance- free foundation with full coverage, up to 24 hours of weightless wear, and a non-drying luminous matte finish.
More Information: It is a blendable, full coverage, fragrance free, transfer-proof, water-proof, fade-proof and sweat- and- humidity-proof formula and offers up to 24 hours of wear. This foundation is essentially your new BFF. No matter the weather, occasion or situation, fauxfilter Luminous Matte won’t let you down.
Size:1.18 oz / 35 ml
Product Highlights
- Fragrance free
- Liquid foundation
- Vegan
- Full coverage
- Matte finish
Fit Me Matte + Poreless Liquid Foundation
What it is: Fit Me Matte + Poreless Foundation face makeup. This lightweight foundation mattifies and refines pores and leaves a natural, seamless finish.
More Information: It is ideal for normal to oily skin. This exclusive matte foundation formula features micro-powders to control shine and blur pores. It is a pore minimizing foundation that wears all day long. Dermatologist and Allergy tested. Maybelline Fit Me Liquid Foundation provides coverage for a wide array of skin tones.
Size: 1 fl oz/ 30ml
Product Highlights
- Full coverage
- Matte finish
- Shine control
- Blurs pores
- Wide shade range
Flawless Satin Foundation
What It Is: A lightweight liquid foundation that naturally blends into skin (and hydrates while you’re at it). Previously called flawless finish foundation.
More Information: Meet your match with this skin perfecting foundation. This highly blendable formula goes on smooth as silk, providing medium -to-full coverage and weightless all-day wear. Added perk: It’s supercharged with glycerin to hydrate and soften your skin.
Size: 20ml
Product Highlights
- Buildable, blendable color
- Semi-matte finish
- Improves uneven skintone and texture
- Long wearing
- Great for all skin types
- Vegan and cruelty-free
Full Coverage Cream Foundation
What it is: This foundation hides the most severe imperfections without caking. Dark spots, scars, flaws and blemishes are fully covered.
More Information: Its innovative formula and creamy texture perfectly conceals flaws and blemishes for a totally smooth looking skin. Enriched in extremely fine, micronized pigments, the Full Coverage Cream Foundation offers an even make up result in extremely pure, vibrant colors.
Size: 1 oz/30ml
Product Highlights
- Full coverage
- Creamy texture
- Enriched in micronized pigments
- Oil free
- Fragrance free
GloWish Multidew Vegan Skin Tint Foundation
What it is: A clean, fragrance-free, buildable skin tint foundation. Formulated with Squalane that instantly brightens and leaves the skin with a dewy finish.
Coverage: Light
Finish: Radiant
Formulation: Liquid
More Information: This foundation is 92 percent naturally derived, vegan, fragrance-free, waterproof and sweat-proof to give you luminous vibes all day long. It blends seamlessly and comes with a fuss-free pump, making it perfect for everyday use.
Size: 40ml
Product Highlights
- Radiant finish
- Light coverage
- Fragrance free
- Vegan
- Liquid formula
HD Skin Matte Velvet Blurring Powder Foundation
Coverage: Full
Finish: Matte
Formulation: Pressed Powder
Size 0.3 oz / 11 g
- Waterproof
- Matte Finish
- Full Coverage
- Pressed Powder Formula
- Long-wearing
- Best for Oily, Combo, Normal Skin
HD Skin Long-Lasting Waterproof Natural Matte Foundation
What it is: An undetectable Liquid foundation that blurs and covers imperfections for up to 24 hours, powered by a micro-skin system that syncs with the skin for true-to-skin finish.
Skin Type: Normal, Oily, Combination
Coverage: Medium
Finish: Natural
Formulation: Liquid
More Information: The new-and-improved version of Ultra HD Foundation is powered by technology that enhances performance and undetectability, for skin that looks like skin under any light. Comfortable and easy to apply, this medium-to-full coverage foundation flexes with skin for no caking or settling into lines. HD Skin is non-comedogenic, waterproof, sweatproof, and comes in more sustainable* packaging.
*HD Skin bottle is recyclable and made from 40 percent recycled glass. It also has a FSC carton and bio-sourced cap.
Size 1.01 oz/ 30 ml
Product Highlights
- Liquid foundation
- Waterproof
- Best for oily, combo and normal skin
- Long-wearing
- Natural Finish
- Medium coverage
I Am Magic Natural Radiance Foundation
What it is: I Am Magic Natural Radiance Foundation is a high-performance hybrid formula that delivers a buildable medium -to-full coverage with proprietary active skincare ingredients and natural herbs like Acerola Cherry ferment, rich in Vitamins A, Vitamin C and Antioxidants to protect and hydrate your skin.
More Information: Its available in 33 radiantly rich and versatile shades that blend into all skin tones without leaving a trace of white cast or oxidation on your skin.
The formula provides long-lasting performance without compromising the health of the skin. The weightless and breathable formula melts into the skin without weighing it down.
*”Micro-Pearls” and soft-focus light-reflecting powders instantly boost radiance and create a luminous finish.
*Visible “veil of perfection” effect – blurring formula fills in fine lines & imperfections to smooth out skin surface & even out complexion for a younger-looking appearance without filters.
Size: 1 oz/ 30ml
Product Highlights
- Natural Radiant Finish
- Weightless
- Breathable
- Easy glide
- Blendable
- Longwear
I AM MAGIC VELVETY MATTE FOUNDATION
What it is: I AM MAGIC Velvety Matte Foundation is a flawless foundation, and we think it’s the best full coverage foundation!
More Information: The I AM MAGIC formula equates to lightweight, lasting coverage for all day wearability. It has a velvety finish that never looks cakey. Its expertly formulated shades are globally inspired by ALL skin tones, from the deepest to the fairest fair.
Size: 1.0 oz/ 30ml
Product Highlights:
- Full coverage
- Long-wearing
- Non-cakey
- Velvety matte finish
Infallible Fresh Wear 24 Hour Foundation
What it is: A breakthrough longwear foundation that offers up to 24 hours of wear with a weightless formula that allows the skin to breathe.
More Information: The ultra-thin liquid goes on smoothly to give a fresh, even, healthy -looking complexion, plus it comes in 30 shades, offers medium-to-full buildable coverage and won’t clog pores. It is formulated with SPF and also suitable for all skin types.
Size: 1 fl.oz/ 30ml
Product Highlights
- Natural finish
- Liquid formula
- Non-comedogenic
- Suitable for all skin types
- Transfer resistant
- Dermatologist tested
Infallible Pro-Matte Liquid Longwear Foundation
What it is: Achieve a matte finish that won’t fall flat with this air-tight, long wearing, liquid formula.
More Information: Lightweight and creamy, this foundation goes on smooth with a demi-matte finish that lasts up to 24 hours – hiding imperfections for a smooth, clear complexion.
Size: 1 fl oz/ 30ml
Product Highlights
- Matte finish
- Oil free
- Non comedogenic
- Liquid makeup
- Long wearing
Light Reflecting Skin Improving Medium Coverage Foundation with Cacao Peptides
What it is: An advanced makeup-Skincare-hybrid foundation with a natural finish that quickly blurs and smooths while visibly improving skin’s clarity over time.
Coverage: Medium
Finish: Natural
Formulation: Liquid
Size 1 oz/ 30 mL
This product is an Allure Best of Beauty Award Winner.
Product Highlights
- Good for- Redness
- Natural finish
- Medium coverage
- Good for dullness/uneven texture
- Good for dark spots
- Liquid formula
- Allure 2022 Best of Beauty Award Winner
Liquid Touch Weightless Foundation
What it is: An innovative breathable foundation that combines the weightless feel of a serum with buildable medium coverage for truly layerable wear.
Skin Type: Normal and Combination
Coverage: Medium
Finish: Natural
Formulation: Liquid
Size: 0.94 oz/ 28 mL
Product Highlights
- Medium coverage
- Natural finish
- Liquid formula
- Best for Oily, Combo, Normal Skin
- Without parabens
- Community favorite
Lock-It Full-Coverage Long-Wear Matte Liquid Foundation
What it is: A full-coverage, vegan liquid foundation that delivers extreme coverage and an all-day long wear with just a droplet-a little goes very far.
Coverage: Full
Finish: Matte
Formulation: Liquid
Size: 1 oz/30ml
Product Highlights :
- Cruelty free
- Long wearing
- Liquid formula
- Vegan
- Matte finish
- Full coverage
Medium Coverage Natural Finish Luminous Foundation
What it is: It is a medium coverage liquid foundation with a luminous-natural finish.
Coverage: Medium
Finish: Natural
Size 1.01 oz/ 30 ml
Formulation: Liquid
Skin Type: Normal, Dry, Combination and Oily
More Information: It is water-resistant and long-wearing, applies seamlessly and creates a perfect complexion look. This foundation is lightweight, easy to blend, looks ultra-fresh and blurs any imperfections – including discolouration and unevenness – for a natural radiant finish.
Product Highlights
- Good for dullness/uneven skin texture
- Hydrating
- Liquid formula
- Long-wearing
- Good for anti-aging
- Vegan
Luminous Silk Natural Glow Foundation
What it is: An award-winning, oil-free liquid foundation that delivers buildable medium coverage and a luminous, glowy-skin finish for a natural makeup look.
Coverage: Medium
Finish: Natural
Formulation: Liquid
More Information: This lightweight foundation with Micro-fil™️ technology allows color pigments to lay flat for seamless blending and layering. A makeup artist and celebrity favorite, this hydrating foundation helps improve skin texture and blur imperfections, all while delivering a long-lasting, lit-from-within glow.
Size 1 oz/ 30 mL
Product Highlights
- Allure 2018 Best of Beauty Award Winner
- Natural finish
- Community favorite
- Oil-free
- Medium coverage
- Liquid foundation
Matte Perfection Powder Foundation
What it is: A creamy, medium coverage powder foundation with a light-weight, buildable formula and a natural, matte finish.
More Information: The flex-matte Technology in this formula creates medium buildable, weightless coverage that moves with your skin and doesn’t crack, cake or clog your pores. Not tested on animals and complies with international product safety requirements.
Product Highlights:
- Light-weight
- Pressed powder formula
- Matte coverage
Microsmooth Multi-Tasking Baked Face Powder Foundation
What it is: A baked face powder that gives light-weight, buildable coverage to even skin tone and set and enhance your look with a naturally radiant finish.
More Information: It is a versatile powder which can be worn alone as a light, buildable foundation or applied on top of liquid complexion products to brighten, contour, bronze and finish your makeup look to perfection.
Product Highlights:
- Fragrance free
- Without mineral oil
- Natural finish
- Vegan
No Filter Foundation
What It Is: Our oil-free, full coverage foundation was formulated with soft blurring pigments to give you a long wearing, natural matte finish. No filter needed.
More Information: Developed for the selfie age, our buildable full coverage, natural matte foundation delivers flawless looking skin from day-to-night. The oil-free, lightweight formula blends smoothly and is easily customizable to create the coverage you want. Build it up or sheer it out, it was developed with innovative, soft-blurring pigments to deliver true color while looking and feeling natural. The lockable pump is easy to use and keeps your routine mess-free! As always, 100% cruelty free and vegan.
Size: 1 oz/ 30ml
Product Highlights
- Matte finish
- Full coverage
- Oil free
- Long wearing
- Vegan
- Cruelty-free
NU BARE LOOK TINT Hydrating Skin Tint Foundation with Hyaluronic Acid
What it is: A lightweight skin tint with hyaluronic acid and buildable light -to-medium coverage for a fresh, dewy complexion.
Coverage: Light
Finish: Radiant
Formulation: Liquid
More Information: This flexible, multitasking skin tint has a water-cream texture for up to 24 – hour hydration and leaves skin naturally enhanced with a radiant finish. Infused a glycerin, hyaluronic acid, and brightening mallow, this makeup-moisturizer hybrid melts into the complexion for an effortless no-makeup look. The foundation’s tube is made out of 30 percent post-consumer recycled material. The outer pack is made out of FSC-certified (Forest Stewardship Council) cardboard to support forest management that respects people and nature.
Size: 1 fl.oz/ 30ml
Product Highlights
- Light coverage
- Hydrating
- Radiant finish
- Hyaluronic Acid
- Makeup-moisturizer hybrid
Prism Libre Skin-Caring Matte Foundation
What is is: A skincare-infused, long wearing matte foundation that is lightweight and natural while blurring and addressing imperfections for up to 24hrs.
More Information: The Prism Libre Skin-Caring Matte Foundation is made with 97% natural origin ingredients and 82% skincare formula. It reduces the appearance of pores while addressing imperfections, mattifying, and hydrating. It also provides a buildable finish that lasts all day. This formula works well with powders or creams.
Size: 1 fl oz/30ml
Product Highlights
- Matte Finish
- Hydrating
- Long wearing
- Medium Coverage
- Liquid foundation
- Waterproof

























































