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Find Comfort: Awaken Confidence Bouncy Body Cream with Hyaluronic Acid 974 | Ask
What it is: A rich, pudding-like body cream that renews skin with a burst of hydration, restoring bounce and radiance while hugging you in a peach-floral scent.
Skincare Concerns: Fine Lines and Wrinkles, Dryness, and Dullness
Highlighted Ingredients:
– Murumuru and Shea Butters: Smooth, soften, and condition skin.
– Niacinamide: Helps skin retain moisture.
– Hyaluronic Acid: Helps soften skin and makes it look even more youthful.
Ingredient Callouts: This product is vegan.
Size: 250 ml
Lip Souffle Matte Cream Lipstick
What it is:Â A weightless air-whipped lip cream that hugs lips with rich color and nourishing hydration that gives a soft velvety matte finish.
Concerns: Dry lips
Size : 3.9 ml / 0.13 fl. oz.
Stay Vulnerable Glossy Lip Balm
What it is: A hydrating, nonsticky, long-lasting lip gloss that cushions lips all day with soft, nourishing color and shine.
Formulation Type: Lip Gloss
Benefits: Hydrating
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, and sulfates SLS & SLES. It is also vegan and cruelty-free.
Size: 0.12 oz / 3.8 mL
Find Comfort – Hydrating Hand Cream
What It Is: A lightweight, fast-absorbing hand cream packed with skin-loving ingredients to hydrate for up to 16 hours while nourishing and softening skin with a fresh, non-greasy feel.
Size: 1.17 fl .oz/53ml
More Information: Infused with vitamins and antioxidants like niacinamide, peach flower extract, and ashwaganda extract (a natural de-stressor), it delivers rich hydration that actually lasts even after handwashing—while working double time to soften cuticles.
Product Highlight:
- Cruelty free
- Paraben free
- Vegan
- Dermatologist tested
- Suitable for sensitive skin
Kind Words Lip Liner
What it is: A super creamy, waterproof lip liner that glides on like a balm to define lips—in the same 10 rich, made-to-match shades as the Kind Words Matte Lipstick.
Formulation Type: Lip Liner
Benefits: Hydrating and Long-wearing
Size : 0.4g / 0.014 oz.
- Vegan
- Hydrating
- Long-wearing
- Matte Finish
- Cruelty-Free
Liquid Touch Brightening Concealer
What it is:Â A lightweight, hydrating concealer with cake-free, medium-to-full coverage that lasts while brightening skin with a radiant finish.
Coverage:Â Medium
Finish:Â Radiant
Formulation:Â Liquid
Skin Type:Â Normal, Dry, Combination, and Oily
More information: This concealer instantly hides blemishes, dark circles, and redness, with buildable coverage and a skin-like finish that won’t cake or settle into fine lines. With a botanical blend, it’s creamy and hydrating, yet long-lasting and sweat-resistant. Plus, it comes in the same 48 shades as Liquid Touch Foundation.
- Medium Coverage
- Radiant Finish
- Liquid Formula
- Best for Dry, Combo, Normal Skin
- Vegan
- Without Parabens
Liquid Touch Weightless Foundation
What it is: An innovative breathable foundation that combines the weightless feel of a serum with buildable medium coverage for truly layerable wear.
Skin Type: Normal and Combination
Coverage: Medium
Finish: Natural
Formulation: Liquid
Size: 0.94 oz/ 28 mL
Product Highlights
- Medium coverage
- Natural finish
- Liquid formula
- Best for Oily, Combo, Normal Skin
- Without parabens
- Community favorite
Perfect Strokes Universal Volumizing Mascara
What it is: An all-in-one mascara created for every lash type with a unique eye-hugging brush to lift, lengthen, curl, and volumize for lush, long lashes.
More information: This weightless, easy-to-build formula combined with its curvy, multi-length brush was specifically made to give every lash type (fine/sparse, full/thick, straight, curly) more lift, length, curl, and volume.
Product Highlights:
Curling     Â
Volumizing
Pore Diffusing Primer- Always An Optimist Collection
- Vegan
- Liquid Formula
- Matte Finish
- Good for: Pores
Positive Light Silky Touch Highlighter
More information: Made of 50% pearl microshimmers set in a semi-sheer base, this highlighter is more delicate than it looks. Please handle gently.
Product highlights:
- Community favorite
- Vegan: Product does not contain any animal or animal-derived ingredients.
- Shimmer Finish
- Long-wearing
Positive Light Tinted Moisturizer
What it is: A flexible tinted moisturizer that immediately blurs with glowy, light to medium coverage, all while hydrating and protecting skin from the sun.
Coverage: Light
Finish: Radiant
Formulation: Liquid
More Information: Think no-makeup makeup in a bottle. This weightless, breathable, tinted formula blends like moisturizer into a blurred, hydrated, naturally radiant, and non-sticky finish that lasts. With built-in sun protection plus vitamin E, it moves with your skin, wearing evenly in 24 flexible shades. This tinted moisturizer is noncomedogenic.
Product Highlights
- Vegan
- Liquid formula
- Light coverage
- Radiant finish
- Hydrating
- Best for Dry, Combo, Normal Skin
Soft Pinch Liquid Blush
What it is:Â A weightless, long-lasting liquid blush that blends and builds beautifully for a soft, healthy flush. Available in matte and dewy finishes.
More information:Â Create a pinch-perfect flush using this featherweight formula infused with long-lasting pigments that last all day. Available in matte or dewy finishes, this liquid blush blends beautifully to create soft, buildable color with a natural, second-skin finish.
Product Highlights:
- Cruelty-Free
- Paraben-Free
Stay Vulnerable Melting Cream Blush
What it is:Â A breakthrough, mistake-proof, liquid-like cream blush that melts into a second skin for the most natural-looking wash of soft-focus color.
More information: This first-of-its-kind water-resistant blush combines pigments with a non-greasy blend of weightless oils and spherical powders for a natural flush you can’t mess up. The ultralightweight, liquid-like cream melts on contact and blends to a smooth, satin finish that won’t cake, crease, or clog pores.
This product is an Allure Best of Beauty award winner.
Product Highlights:
- Best for Dry, Combo, Normal Skin
- Vegan
- Light Coverage
- Cream formula
- Without Parabens
Warm Wishes Effortless Bronzer Sticks
What it is: A breakthrough bronzing stick for a quick and visible sunkissed glow with a smooth, seamless, second-skin finish— just swipe on, blend and go.
More Information: This innovative liquid-like cream bronzer stick melts into skin for a visible, sunkissed warmth that won’t fade. Ultra blendable and buildable, it glides on weightlessly, making it easy to soft sculpt the face. The non-greasy, water red formula won’t cake, crease or clog pores.
Clinical Results:Â
REAL RESULTS
100% said it blends seamlessly with fingers and does not settle into creases.
98% said the texture is weightless and glides on smoothly.
98% said product wears easily and does not fade.
*In an independent consumer perception study of 59 subjects.


























